Programmatic for a Renowned Fintech Company

With worldwide operations in cities like Bucharest, Bengaluru, Bangkok and Manila, we needed to make these cities aware of operations at the company. And what better way to do this than a global campaign.

Our initial research suggested we could reach our target audience beyond traditional ad networks via Programmatic Platforms, as our target audiences were actively present in audio channels besides display and video channels.

We then segmented our audience based on the personas to determine the best channels for each, then launched the communication on display, video and audio channels, targeting each persona.

• Ads were viewed over 85 Million times across 4 different cities.
• The company now receives more than 30,000 visitors per month on their website.
• 10% of the total visitors became regular and came back to the website in regular intervals.
• Average time on page has increased by 65%.
• CTR of the campaign was 18% better than our target.