Using content strategy, we create bespoke paid and organic content calendars that integrate our research and recommendations with a suite of creative assets and advised TOV based copy to suit the recommended channels and your brand.
Utilising advanced social listening and data collection tools, we can analyse the health of your content, cross referencing and adapting with the socio-cultural trends that fit perfectly with your brand. Using the data, we can build effective content pillars which align with your values and your audience, maximising engagement and share of voice on social media.
We like to be playful with our strategies, testing the variety of elements that social media has to offer, including but not limited to gamification, AR and influencer marketing.
We position your brand like no other, making noise of the niche you can represent, while making sustainable tweaks to how you should share on social media.
With every brand comes a community to manage. We understand the importance of adding authenticity to your brand, ensuring your audience is retained and celebrated. Our content community management team put themselves into the shoes of your audience, learning the traits and desires of your target market, to drive positive sentiment and engagement on your social channels.
Using research and data from our advanced social analytics tools, our community managers help devise a tailored communications strategy, which involves in-person or virtual scrum sessions (with multiple biscuits and cups of tea) to tailor it to your brand guidelines and our expertise.
Whether you want to implement it or need a helping hand, our team is equipped with experienced monitoring and copywriting abilities to help amplify your brand in the social community, resulting in brand lift opportunities.
Combining the content analysis and strategy, we create the best marketing content calendars for your social media channels to deliver the right messages at the right time. We maintain community and brand guidelines to ensure all of your content is aligned with the overall marketing goals and objectives.
Content calendars are an effective way to review and forecast social media activity, ensuring you have the right content in the right place, and your audience is getting the best information within each channel. Each channel has a role to play with your brand, and having a content calendar helps us visualise what role your brand has on each channel and what content should be shown where and when.
We carefully map out the important events and days that are best associated with your brand (and not just “it’s national blueberry muffin day” type of days) so we can reach new audiences, communicate the brand values and build a connection with users that can relate. This helps your growth and shares your voice!
We get it. Managing social media channels can be difficult to maintain, especially for particular campaigns. Pairing organic and paid social media can have great benefits in brand building and ROI, as well as supporting your overarching SEO strategy.
Our social media team is able to connect the dots and help drive more automation to your social media presence, getting the best of your socials. A dedicated squid can represent your brand from the management of your community, engaging with the latest trends and digital activities. They will also automate the effectively planned content calendar, analysing the data effectively to turn it into optimisations for your content and social media approach, and solidify success in your social strategy.
